Why you must do a Link Campaign?

If you want a successful home based business website, it is important to set-up a good link campaign. Not only are links important for allowing your website to achieve high rankings, but it is also an important part of Google's algorithm.


Why you need to bother with link building? Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, your home based website will not rank well for competitive keywords.


First off, let's make sure we understand the basics,

Link popularity : is the measure of inbound links to your web site.

Link analysis : evaluates which sites are linking to you and the link text itself.


There are three types of links which can commonly be found on websites, and these are one-way links reciprocal links and 3 -way links.

How to Build Links

The chore of finding suitable link exchange partners is extremely time consuming.
What will tend to happen will be that you will have spent a lot of time researching, emailing and generally doing everything that needs to be done to exchange links, but you will usually have very few successful link exchanges to show for your efforts.

These days if you do not use ethical link exchange sites or software and other online tools designed to make reciprocal link exchange faster and more efficient, there is little chance that you will succeed.

There are very effective reciprocal linking tools on the net. Some of these tools are even free. They will help your reciprocal link campaign take off so that you will be able to accumulate dozens of links every week pointing at your home based business website. One particular free tool shows you sites that are looking for link partners as well as their PR and exactly what they are looking for. This will tend to save you a lot of time, which you would ordinarily spend on research and trying to identify possible link exchange partners.



Finally

Link popularity is important and the link building process needs to be given high priority. If you want to know more about how to build an effective link campaign then get this FREE guide, Make-Your-Links-Work, you will soon see loads of sites willing to do a link exchange with your home based business website.