How to Capture your Website Visitors.

The 10 second Rule.
Did you know that your website, Sales letter or article has a very short 10 seconds to grab your visitor’s attention before your chance of making a sale self -destruct and your first- time visitors leave your site, article etc.

You must ensure that those critical 10 seconds count by ensuring that the first fold of your website( the first screen of your website , etc, visible without scrolling) snags the attention of your visitors and persuades them to stay for a few minutes longer to find out what you are offering. This is the most crucial point in your home based business income Opportunities venture, get this right you will soon starting making money online.


What is the 10 second rule?
Your visitors need to absorb as much information in that first 10 seconds of their visit before they reach their “should I stay or should I go decision”. That is why the first fold is the most crucial part of your website, sales letter or article. It is absolutely paramount that the first fold needs to be strategically designed so that in 10 seconds or less, it clearly communicates the biggest and most compelling benefit of your home based business income opportunities venture, has to offer.

Most people will think that this concept sound simple enough, unfortunately most web site owners and authors make fatal mistakes that drive visitors away and limit the sales potential of their sites and articles. In the process of trying to tell it all, sell it all, they just end up confusing them all. Another reason could also be that webmasters and authors assume that their web site or article will sell the offer itself and that is why they don’t provide any information.

Think about all the previous times when you have clicked out of a site;

 You have been overwhelmed by the graphics.
 You have been pointed in 14 different directions.
 Confusing and annoying flashy banners.
 Your download has taken a long time due to along pointless flash presentation.
 And finally the worst one, you have been driven away because a lack of relevant information.

So what can YOU do to ensure that your home based business income opportunities site or article is not one of the above scenarios.

Start the biggest benefit with your Headline.
Ask any professional copywriter, and they will tell you that your headline can make or break your success in making money online. Unfortunately this is an element that is overlooked by most home based business income opportunities site owners and authors.
The very first thing that should draw your visitors eyes when they arrive at your site is a clear bold headline stating what the biggest benefits your site has too offer.
Graphics, logs, illustrations, menus and links should enhance your site or article and never overpower or distract.

The headline should be located at the very top, centre of the page in a larger font size from the rest of the writing, to naturally attract attention. You headline should communicate information about what you offer, a few good ideas will be,

 Making your visitors live easier.
 Saving them money
 Saving them time.
 Entertaining them.
 Helping them too feel better

Your headline must be effective, visitors must be able to absorb all the benefits, of your home based business income opportunities site or at least the main benefits in a glance.
Not only must you write a killer headline, it must also be strategically formatted, by using bolding, italics and underlining to emphasise the key points.


Capture Visitors Names and E-mail Addresses.
The second most important element that should appear within the first fold your home based business income opportunities web site and sales letter is an opt-in email from, that offers visitors a compelling reason to become a subscriber. In your article this will be in your resource box.

It normally will take a visitor a few visits to your site before they buy anything, so it is crucial that you capture their name and email addresses before they leave.

Now days having an opt-in email form with text like “Subscribe Now” of “Free News Letter” is not sufficient. Email is no longer a novelty for most of us and there are millions of sites all pushing there “free newsletter”. So it is extremely important that you give your visitors a compelling and valid reason for them to hand over their detail to you.

Avoid these Common Design Errors.
Avoid links and banners that drive traffic away from your offer.
While there are situations that warrant placing a banner at the top of your homepage, i.e. when you are promoting an affiliate product or selling advertising space, be careful that you are not driving traffic to your competitor.

Avoid distracting graphics and animation.
If visitors spend the first 10 seconds waiting for large graphics to download, you bet they will not be hanging around – keep in mind that words sell not graphics.

Avoid sharing ordering information too soon.
Ensure that there is no mention of ordering or buying until you have established the value of your offer, first establish your credibility and explain how your product or service will benefit the visitor before asking for the order.

Conclusion
The first fold is your most valuable real estate on your home based business income opportunities web site, sales letter or article, this is where your new visitors make their 10- second decision to stay or go, so use this space wisely,
 Communicate the biggest benefit
 Persuade your visitors to opt-in to your mailing list.
 Convince them that your site will be a breeze to navigate.

Not only will you increase the average length of your visitor’s stay, you will also see a dramatic increase in overall sales and there start making more money online.

Here is too your success.

Regards

Alan
Discover True Financial Freedom
Make Money Online
Best New Online Business Opportunity