Use Linking to improve your website ranking

Discover how to use linking to improve your website ranking, these tips may not make your website appear in the 10 ten list, but they will help you move up a in the ranking list.

Why Build Links ?

The purpose of links is to provide value for you visitor and when a webmaster from another site links to you, that link should also provide value to his visitor. So don't look just to exchange links- Look to exchange value.

Building Links are also a very important source of traffic.You may even find that some links bring more traffic than the search engines. In addition, the traffic provided by links is generally consistent and not subject to the vagaries of your search engine ranking.


Link Types

One-Way Inbound Links

The best type of links to get are simple inbound links. These are obtained by other website owners linking to you because you are considered an authority in a particular filed or the article/web page is particularly relevant. These type of links will come if you produce high quality content web pages.

The other way of getting simple inbound links is from directories. Most, but not all, directories will list your website without requiring you to link to them.

Reciprocal Links

After getting listed in as many relevant directories as possible the next stage is to build inbound links by using a link exchange mechanism. You link to a website and in return they will link back to you. This type of link is a reciprocal link.
The important thing to remember when exchanging links to other sites is to only exchange links to websites that are relevant to your own website theme.


Link Exchange Process

The first step is to find Websites to Exchange links with. There are two ways of doing this the manual method or by using software tools that will search out related websites for you.

When usine linking to improve your website rankings then use both the manual method and the software method.

Manual Link Exchange Method
In order to find websites that are willing to exchange links do a search on your keywords and then take a look at the competitors websites resource/links page. This page will contain links to other websites from your competitors site .


Link Cheating

To keep all the page rank to themselves some webmasters request a link exchange but place your link on a page that the search engines never see and so the link from them to you has no real value to you but your link has value to them.
There are various techniques that they use to accomplish this and some are very difficult to spot without detailed research.

Link Farms - Stay Clear

A link farm is basically a website of links and nothing else. Be very wary of any promotion or offer that promises to put your link and a thousand websites. Don't exchange links with any site you suspect as being part of a link farm.

Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.



Conclusion

I would aim to get around 10 good links relatively early from directories and themed hubs and then build links gradually as needed or as and when you find a good site to link with. Don't spend all your time trying to build links after the initial links have been established, the extra links have less of an impact (for rankings in Google).

If you would like to know more about how linking can improve your website ranking, then get this FREE Book Make Your Links Work

If you would like to exchange links with a good content site, then go to Home Based Business Opportunities, have a look for the LINK to US sign, and add your details to (add your site here)


Regards

Alan

Working From Home

Cheap Work at Home Leads